Kent
Drive awareness, trust, and product consideration across multiple Kent product categories by leveraging creator-led content tailored to each product’s target audience.
Strategy
Instead of running a one-size-fits-all influencer campaign, we built category-specific creator ecosystems:
Water Purifiers
Health, wellness, nutrition, lifestyle, and infotainment creators
Dashcams
Travel, tech, family, and lifestyle creators
Vegetable Cleaners
Moms, chefs, and home-lifestyle creators
Air Fryers
Tech and appliance reviewers
Each campaign focused on educating consumers through creator-native storytelling rather than traditional product promotion.
We combined
Credibility (experts & niche creators)
Relatability (everyday use cases)
Product demonstrations (real-life utility)
Comparison-led content (for high-consideration products)
Execution
01.
Water Purifier Campaign
Creators:
11 creators across health, wellness, lifestyle, and infotainment
Formats:
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Instagram Collab Reels
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YouTube Shorts
Content Themes:
-
Safe drinking water awareness
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Health-first lifestyle habits
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Product benefits and everyday usage
6.2 M
02.
Dashcam Campaign
Creators:
18 creators across travel, tech, family, and lifestyle
Formats:
-
Instagram Collab Reels
-
YouTube Shorts
Content Themes:
-
Road safety
-
Travel experiences
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Real-life driving scenarios
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Vehicle protection
5.2 M
03.
Vegetable Cleaner Campaign
Creators: 32 mom, chef, and lifestyle creators
Formats:
-
Instagram Collab Reels
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Story Reshares
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Auto-DM Integrations
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Amazon Rating Strategy
Content Themes:
-
Food safety
-
Kitchen hygiene
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Family health
-
Everyday cooking routines
6.3 M
04.
Water Purifier Comparison Campaign
Creators:
6 tech creators
Formats:
-
YouTube Comparison Videos
Content Themes:
-
Brand comparisons
-
Product performance
-
Feature breakdowns
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Purchase decision support
1.8 M
05.
Air Fryer Campaign
Creators:
5 tech creators
Formats:
-
YouTube Comparison Videos
Content Themes:
-
Healthy cooking
-
Appliance comparisons
-
Product advantages
-
Modern kitchen solutions
420k
What Worked
Category-specific creators drove stronger trust
Consumers responded better when products were recommended by creators already known for that category
Comparison content accelerated consideration
For water purifiers and air fryers, comparison-led videos generated stronger engagement than standard product showcases.
Utility-first storytelling outperformed direct promotion
Creators showing products in real-life situations drove better audience retention and relatability.
Multi-format amplification increased reach
Combining Reels, Shorts, stories, and comparison videos helped Kent reach audiences at different stages of the purchase journey.
OutCome
01.
Results
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19.9M+ Total Views
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600K+ Total Likes
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72+ Creators Activated
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Multiple product categories successfully scaled through influencer marketing
02.
Key Takeaway
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Water Purifier Launch: 6.2M Views
-
Dashcam Campaign: 5.2M Views
-
Vegetable Cleaner Campaign: 6.3M Views
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Water Purifier Comparison Campaign: 1.8M Views
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Air Fryer Campaign: 420K Views