NeuroGum x EchoX Media
Our Objective
Position NeuroGum as a clean energy alternative to traditional energy drinks while driving awareness + engagement among fitness & productivity-focused audiences.
Strategy
Instead of generic ads, we focused on creator-led storytelling
Myth-busting angle
“Energy drinks ≠ real energy”
Education-first content
Explained caffeine + L-theanine combo
Relatable hooks
Fatigue, crashes, productivity struggles
Strong CTA loop
“Comment ‘Link’” to drive engagement
We paired the brand with fitness + knowledge creators to build both
Trust (education)
Relatability (daily use cases)
Execution
Multiple creators across fitness & productivity niches
01.
Formats:
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Instagram Reels
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Short-form educational videos
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Lifestyle integrations (gym, work, daily routine)
02.
Content themes:
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Energy crashes vs clean energy
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Focus & productivity hacks
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Real-life usage (workouts, deep work sessions)
Strategy
What Worked (Real Insight, Not Fluff)
Hook clarity = everything
“Energy drinks give you a spike + crash” worked way better than generic health talk
Simple science sells
Breaking down Caffeine + L-theanine in 1 line = high retention
Comment CTA crushed it
“Comment ‘Link’” → boosted engagement + algorithm push
Native content > polished ads
Raw, talking-to-camera videos outperformed aesthetic shots
OutCome
01.
Results
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Strong engagement across creators
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High comment activity driven by CTA loops
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Clear positioning shift:
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From “another supplement”
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To “smart energy alternative”
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02.
Key Takeaway
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If you’re selling a functional product:
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Don’t sell the product
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Sell the problem + mechanism + outcome
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That’s what converted here.
